Featured on Operative Words Blog! By Anth – January 15, 2015 As a professional namer, I strive to explore every perspective on my clients’ new brands. Each one is articulated as a name, representing a potential brand future. After spending weeks creating names and then filtering them through trademark screening, I present a shortlist to my client. Many possibilities, all potential, but which one will become reality? Read more on Operative Words: Fifty Futures