Operative Words

Operative Words

Posted by Sydney Rainin in News 15 Jan 2015

Featured on Operative Words Blog!

By Anth – January 15, 2015

As a professional namer, I strive to explore every perspective on my clients’ new brands. Each one is articulated as a name, representing a potential brand future. After spending weeks creating names and then filtering them through trademark screening, I present a shortlist to my client. Many possibilities, all potential, but which one will become reality?

Read more on Operative Words: Fifty Futures

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