San Anselmo, CA —December 4, 2013 — The three friends have always joked they should mass-produce their famous margarita recipe. Laughing Glass Cocktails, the new startup founded by three girlfriends, mixes and bottles authentic ready-to-drink cocktails using only super premium ingredients. The company rolled out their first product throughout Northern California this summer, and bottles are now hitting store shelves in Southern California. The low-calorie Margarita is made from just a few natural and organic ingredients and tastes just like you made it at home— not like something out of your medicine cabinet.

“The market was ripe for a bottled margarita that tastes great and made with only premium ingredients. Consumers want products that are not filled with junk and taste like they made it from scratch,” said co-founder and CMO Carey Clahan. “You will be proud to pour the Laughing Glass Margarita at your parties and events— and with recipes like our new holiday drink, tequila is not just for summer any more!”

 

THE JINGLEBERRY – Laughing Glass Holiday Cocktail: https://lgcsites.com/laughingglass2/#/press/

 

 

PURE NATURAL INGREDIENTS

Adding a minimum of ingredients and nothing artificial, Laughing Glass created the first authentic ready-to-pour margarita in the market. Each batch is made with their own proprietary super-premium Blanco tequila, natural citrus, and lightly sweetened with organic agave nectar to make an unequivocally pure and delicious margarita — with a hint of carbonation. It’s non-GMO, gluten-free and vegan to boot.

 

LOW IN CALORIES

“We believe quality and taste are always more important than how many calories are in a drink — but a 4 ounce serving of our margarita is only 110 calories,” added Sydney Rainin, co-founder and CEO. “Our research shows that people base their choices on taste, quality and convenience, not calories, but we worked hard to keep it below a typical margarita.”

“We have accomplished what we set out to do—make a classic margarita that appeals to savvy consumers using only premium ingredients at a competitive price,” added Jill Korst, co-founder and chief mixologist. “This is the most authentic ready-to-drink margarita on the market today, and we’re excited to share it!”

 

PRICING AND AVAILABILITY

SRP is $17.99
Laughing Glass Margaritas are packaged in 750ml glass bottles using eco-friendly packaging. LGC Margaritas are 12% alcohol, about the same as a glass of white wine
110 calories for 4 ounces

 

In addition to retail stores, consumers can purchase Laughing Glass online through three of their retailers, Ludwigs, K&L Wines, The Jug Shop.  Distribution will continue to expand nationally in 2014.

Available at the following locations in Southern California and San Diego counties, with more locations added each week.

LOS ANGELES

Vendome Wine & Spirits, Beverly Hills

Starlite Liquor, Burbank

Regal Liquor, Culver City

Vicente Foods, Los Angeles

Century Liquor, Los Angeles

Sunny Market2, Los Angeles

Melrose Fine Wine & Liquor, Los Angeles

AA Liquors, Los Angeles

Nick’s Liquor, Venice Beach

Mission Wine & Spirits – at all 10 locations soon

Venture Liquor, Simi Valley

 

SAN DIEGO

Marina Blvd. Liquor, San Diego

Texas Liquor, Carlsbad

Major Market, Escondido

M&M Liquor, Fallbrook

Pala Mesa Resort, Fallbrook

Harbor Liquors, Oceanside

Village Square Liquor, San Diego

Valley Farm Market, Spring Valley

 

ABOUT LAUGHING GLASS COCKTAILS

Founded in 2012 by three Marin County friends with a passion for entertaining, Laughing Glass Cocktails is an innovative new spirits company creating quite a stir in The San Francisco Bay Area. The founders were dissatisfied with the ready-to-pour margaritas available in the market today. They set out to create super premium cocktails that don’t compromise flavor, quality, calorie count, or ingredients. The first product to launch is their delicious take on the classic margarita. LGC plans to develop additional ready-to-pour cocktails that will always be natural, lower in calories, and authentic. Laughing Glass Cocktails aims to make gatherings effortless, real, and extraordinarily festive.

For more information, please visit www.facebook.com/LaughingGlassCocktails or contact Amy Bonetti, amy@bigmouthpr.com, 415.407.9008