After the success of their Classic and Pomegranate margaritas, the Laughing Glass founders were looking at a “what’s next?” moment. And that’s when Northern California Whole Foods Corporation stepped in. “When Whole Foods approached us to do a first-to-market new flavor just for them, we were thrilled and nervous! Luckily, we have so many cocktail recipes in the can, that it was easy to pick a few of our favorites,” said founder, Carey Clahan. She adds, “We came into the Northern California headquarters with five new flavors. We sat around a big conference table as Whole Foods tasted them one by one.” Ultimately, we agreed on the spicy Firecracker Margarita, an Ancho chili and pineapple cocktail, made with Laughing Glass’ super premium Blanco tequila, spicy and smoky Ancho chilies, and tropical pineapple. “It was a very cool process to go through and we were so excited to collaborate with Whole Foods,” says founder, Sydney Rainin-Smith. Clahan adds, “it was interesting to let them have a role in choosing our third flavor. Whole Foods really has their finger on the pulse of what customers are looking for – so it was great to have the extra input.”
The collaboration with Whole Foods was more than just an opportunity to partner with the iconic retailer, Clahan adds, “It was an opportunity for us to really experiment and get creative. It allowed us to take a risk that we might not have taken on our own. And being creative is so energizing – it’s definitely the fun part of this industry!”
Laughing Glass Cocktails’ Firecracker Margarita is currently available in Northern California Whole Foods stores. “From there, we definitely want to get it into our other accounts,” says Sydney, “From a business perspective, it’s great for us to have the three shelf facings at Whole Foods, but also, we are just in love with this new flavor.” The creators definitely did not shy away from using the strong earthy spiciness of Ancho chilies, but the sweetness of the pineapple juice really balances out the unique margarita.
All three Laughing Glass Cocktails margaritas are made with a super premium, Blanco tequila, all natural and organic ingredients, and organic agave nectar for a touch of sweetness – and they are all low in calories. “We’re like a boutique, restaurant-quality cocktail, but without all the calories – and still at an affordable price!”